Built a new website for your newly born project? Congratulations, but to make people know and find this website, you need SEO.
In this article, you will know; what SEO is, why is SEO important for small businesses. And how to enhance your website visibility?
What is SEO?
SEO is an acronym that stands for; Search Engines Optimization, or in other words; it is the practice of improving and increasing the traffic of a website, through search engine results.
Let us make it clear; what do we do when we want to buy something online?
We go through the search engine, writing in the search box the name of the thing we are looking for, and press: “Search”. Then a long list of results appeared in front of us. Some of those results are appearing on the first page, others are on the second, etc… What has arranged them?
The answer is; the algorithms of Search Engines, which are working according to factors.
Why is SEO important for small businesses?
According to Studies; people only care about the results on the first page, most of them are lazy enough to go through the second page, and you can bury a dead body on the third page, and no one will know.
Best SEO companies know this truth, so; they are competing to appear on the first page, or no one will know anything about their projects; which means fewer sales, and failure may wait for them at the end of the tunnel.
SEO helps your business appear on the first page, the more you optimize to search engine factors; the higher results your business appears.
SEO also a powerful tool for small businesses, and has more benefits, for example:
Better Conversions
People always think that; the first result is the best result, SEO helps people who are looking for your Services/ Products, find you easily, which means better conversions, and more shares.
Good user Experience
SEO also helps in improving user’s experience, through a well-structured website, that enables the user to stay longer on your website.
Best Marketing Strategy for website
SEO now is the most efficient marketing strategy for a website. You don’t have to pay too much to promote your website, to get more traffic, you are already on the first page, and between the first 5 results, which can help you get up to twice the traffic you desire.
Brand Awareness
According to some studies; 97% of people know about small businesses online. SEO helps in building brand awareness, which makes your audience trust your business.
Tips to optimize your website
Now you know why SEO is important for small businesses. But optimizing a website to search engines factors, is not that easy, but here are some tips which can help:
An SEO-friendly website
The first step to SEO best practice is building an SEO- friendly website. Choose a domain name that is SEO-friendly, and make your pages easy to access.
Powerful Content
“Content is King” as they say, half of your success depends on Content. Add unique content to your website. Avoid the Copy-paste. A good piece of content enables people to stay longer on your website. A bad one makes people feel bored. Add a real value, which can encourage your audience to share your content.
Content can be a blog post, a video, infographics, whitepapers, e-books, and more.
Keywords
Keywords are so important in your way to SEO. Use tools (like Google Analytics) to find the best Keywords. Choose the best techniques, and add your keyword in your Content, Article URL, etc… Your competitors can be a good guide.
Backlinks and Anchor texts
Add Backlinks and anchor texts; to gain more search engines trust. Know more about the Off-Page SEO.
Stay up to date
The Algorithms of Search engines are changing every year, you should stay up to date; to know which factors and marketing tactics you will follow every year, to rank on the first page.
Be patient
As we mentioned before; optimizing your website to Search Engines is not that easy, and your seeds will not grow up tomorrow, you will harvest them after a period of time, so; you should be patient.
How to rank?
Enhancing your website visibility takes a long time and every digital marketing agency wants to rank, but in A2m, we know our way to SEO best practices, you can contact us now to know more.
