It is no secret that building a successful brand has become one of the most important things to differentiate itself from competitors. It is not just a name and a logo. You may be able to distinguish your favourite products on the shelves of malls and stores from among many similar products. Also, the presence of the same brand name on new products will make you want to Try it without hesitation because you already trust this business.
This is the power of the brand that allows you to build loyalty among customers, making them aware of the characteristics of your business and your reputation in the market. Just as every person has a name, face, and style that distinguishes him from others, the same applies to companies and businesses, as the personality of your company and the way people look at what you offer is determined by the strength of your brand. Commercial and reliable.
Therefore, launching a brand is one of the most important strategic steps that all business owners must consider doing correctly from the first attempt without any errors, because the presence of any error in this process may have a significant impact on the company’s reputation, and the costs of correcting errors and redesigning the brand will be high. Multiply the cost of conducting more research before approving your mark in its final form.
What factors include branding?
- Design the logo and official colors of the company.
- Company vision and goals.
- Products or services provided by the company.
What are the most important branding secrets that help you succeed?
1- Choose a strong name for your company
One of the most influential things on your business activity, the success of your brand, the effectiveness of marketing, determining the scope of your site, and legal matters is choosing a strong and influential name related to the field or products you offer. If you plan to establish a broad business activity that includes many types of products in the future, then we advise you. Choose an easy-to-use name for all your products and stay away from specialized brand names that are usually based on the category of the first product you manufacture and put on the market.
The name must carry a strong meaning and be easy to pronounce and remember, but make sure to take into account the commercial laws in the country of your business activity, as commercial laws include many conditions for choosing company names, such as that the name of the company or product should not be a general description that applies to an entire category, so you must Read these laws before choosing a name.
2- Stay away from broad lines and choose precisely what distinguishes you
We are now in the era of focus and customization, as customers prefer to deal with companies that specialize in a field and distinguish it from others. Therefore, it is important for your brand to be very focused, express what you can provide accurately and contain consistent elements, so you cannot expect to create an exceptional brand. Without clear implications, you send a direct message to the audience, and you can do this through:
Write a small summary in which you define the exact positioning of the company and identify the most important and prominent points that distinguish your business from others, including the products and services that you provide, the strengths that distinguish you from others and create added value for your customers, your main competitors, the most important challenges that you may face and how to overcome them.
3- Define your target audience and highlight your competitors:
The first step you must take before making any decisions about your brand and how to create it is to work on understanding the current market conditions, including identifying the target audience and the most prominent competitors. You can do this by searching for products similar to yours, identifying your direct and indirect competitors, and analyzing their method. Their work and finding the competitive advantage that you will rely on in building your brand. Make sure to follow the pages of popular social media platforms in your field.
During your research, record the comments that buyers leave on the products they buy and focus on including the positive comments in your work and developing the negative aspects to be able to compete strongly when launching your business. You can also rely on interviews and questionnaires to find out the opinions of a sample of the segment you want to target and ask them about their opinions of the current products and their comments. on her.
4-Choose a brief marketing phrase that expresses your business and add it to the company name
Successful companies usually use short, attractive slogans that are strongly linked to their brand name and make you remember this brand as soon as you hear this slogan, such as the McDonald’s slogan “I love it.” The short slogan is a simple descriptive summary that you can use to describe your company on social media sites, your advertisements, and your website. It gives An impactful impression stays in people’s minds and helps you enhance brand awareness.
5-Choose a visual image that is right for your brand:
The next stage in choosing the name and short logo is to determine the visual identity of your brand by selecting the appropriate colors to express your business, choosing the appropriate fonts, and the rest of the visual elements that will help you indirectly convey the feeling you want to convey to customers, make you stand out from direct competitors, and avoid confusing consumers. They do not confuse your brand with other brands in the market.
6-Design your brand logo
The logo will be the most prominent element in all the interfaces through which your brand will be displayed, including product covers, your website, your accounts on social media platforms, and official papers. Therefore, it is considered the first main interface. Therefore, when designing your logo, you must take into account that This logo will be visible everywhere your business name is, and to obtain a distinctive logo, we advise you to contact logo-making specialists to help you accurately choose the appropriate style for your business.
in conclusion
The process of building a brand requires a lot of time, effort and careful research to ensure a distinctive and successful start for your business. If you think that this is a difficult task, you can benefit from the services of specialised companies such as A2M in Kuwait, given that they have extensive experience in the field that will make it easier for you to accomplish this. task efficiently.
